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Geographic Expansion of Agreement Enhances Product Offering for Canadian Sports Fans

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BOSTON, Feb. 04, 2021 (GLOBE NEWSWIRE) -- DraftKings Inc. (Nasdaq: DKNG) a leader in the digital sports entertainment and gaming industry known for its top-rated daily fantasy sports and mobile sports betting apps and the National Football League (NFL) reached an agreement to expand their current daily fantasy sports (DFS) and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and the NFL was limited to the United States. Today’s announcement of an expanded deal further deepens the relationship between the two organizations and enhances the DFS fan experience in Canada as the NFL season approaches the Super Bowl.

“The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, Chief Business Officer at DraftKings. “This expanded agreement gives us a unique opportunity in the Canadian market, and we look forward to working with the team at the NFL Canada as we continue to shape the modern fan experience.”

In September 2019, the NFL and DraftKings entered into a distinctive partnership that established DraftKings as the exclusive sponsor of the daily fantasy sports DFS category, as well as provided the company access to NFL branding and opportunities to collaborate on product and content offerings across the DraftKings app and NFL Media properties.

“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL,” said NFL Canada Director of Corporate Partnerships Gavin Kemp. “As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”

DraftKings daily fantasy contests are available on the web at www.draftkings.com and also available for mobile download on iOS and Android. For official NFL news, video highlights, game-day coverage, schedules, stats, scores and more visit www.nfl.com.

About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators in 17 countries. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings’ daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.

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FORWARD-LOOKING STATEMENTS

Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings’ control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see DraftKings’ Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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Our Ambition

It’s simple, at DraftKings, we believe life’s more alive with skin in the game.

For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.

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It’s our ultimate vision to build the best, most trusted, and most customer-centric destination for skin-in-the-game fans; to develop the most innovative and entertaining real money products and offers; and to forever transform the manner in which people experience sports.

Our Story

It all started with a deep love for fantasy sports.

Jason Robins, Paul Liberman, and Matt Kalish thought season-long fantasy was great. But daily fantasy could be better. They were friends and coworkers. Soon they’d be cofounders.

Within a few years, DraftKings, the company they’d launch from a spare bedroom in Paul’s Watertown, Massachusetts apartment, was an internationally known brand on its way to forever revolutionizing how fans engaged with sports.

Since the daily fantasy sports platform launched in 2012, DraftKings has grown, and grown fast. Now it offers an immersive sports entertainment experience. Across 15 distinct sport categories. In 8 countries.

In August 2018 came DraftKings Sportsbook, the first legal, mobile, and online sports betting platform to launch in New Jersey—the first state outside of Nevada to pass sports betting legislation. DraftKings Sportsbook now operates in Colorado, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, and West Virginia. Some mobile. Some retail. Allowing players to engage in betting on major U.S. and international sports.

In April 2020, DraftKings went public through a business combination with Diamond Eagle Acquisition Company and SBTech. DraftKings is the only U.S.-based vertically integrated sports betting operator, powering sports and gaming entertainment for 50+ operators across more than 15 regulated U.S. and global markets.

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Responsible Gaming

At DraftKings, responsibility is our cultural GPS.

We dutifully and soulfully invest in people, process, and technology to create a safe, certain, and secure gaming environment.

Our number one priority is making sure our customers are playing safely, securely, and responsibly.

Learn more about our “Fair Play” commitment. Learn more about the responsible gaming tools and support we provide all customers.

Inclusion, Equity + Belonging

At DraftKings, Inclusion (with a capital “I”) means anyone and everyone can wear the crown.

We are propelled by constant curiosity. Diverse perspectives. Thoughts, beliefs, ideas, and experiences. They’re invaluable assets that continue to help us build toward our vision. We strive to create a place where all feel safe. Empowered. Engaged. Championed. Inspired. And most of all, like winners.

The DraftKings ethos of openness and inclusion will not be satisfied—there will be no trophy raise—until we achieve opportunity parity across our organization. In all we do. From recruiting to career progression to beyond our walls.

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Reign on.

Giving Back

Nobody runs the gauntlet to protect our freedom like military veterans. We salute them and the freedoms they provide with our Tech for Heroes program. Résumé development. Career road mapping. Skills translation. Peer-to-peer networking. A special place where vets and their spouses get the training and guidance they need to find meaningful employment, begin a new career path in tech, and thrive as civilians.

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Donating is as easy as playing in one of our special military-inspired daily fantasy contests. To date we’ve raised over $500,000. Let’s raise more.

Tech for Heroes is doing a world of good for those who sacrifice everything so we don’t have to sacrifice anything. Just one example of how DraftKings strives to serve many, in so many ways. Learn more about Tech for Heroes.