At BettingOffers.org.uk, we showcase the latest betting offers from leading UK online betting sites and bookmakers. And unlike most betting guides, we list all offers – not just the ones for new customers.

Below you’ll find a list of the best free bets currently available – these are introductory offers that can only be claimed when signing up (hence ‘sign up bonus’ or SUB). If you don’t have accounts with the bookmakers and betting sites in the table, we strongly recommend getting one as they are not only some of the best bookies on the web, but they also offer a large majority of the cashback offers that we list elsewhere on the site. For a larger list of free bet bonuses, head on over to our free bets page.

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What kind of betting deals are there? The first distinction to be made is between a welcome offer and a promotion for existing customers with a specific bookie. A welcome offer is just like it sounds. New customers with a betting site can often claim a bonus offer to give their bankroll a head start.

Best Free Bet Offers For New Customers

1. At newbettingoffers.co.uk we make it our business to compare every betting site licensed and operating in the UK, and any that captures our attention with a strong welcome offer for new betting accounts, great value betting offers for exisiting customers, or any other interesting betting promotions, will feature on our site.
2. Jan 26, 2021 When looking at these characteristics one site sticks out for the best betting offers in the mobile app department, and that is Matchbook. After conducting a complete overhaul of their main site for desktop users the software team decided to do the same with their mobile betting app.

Alternatively, keep scrolling for some casino bonuses…

Casino Sign Up Offers

• For more bonuses see our dedicated casino offers section

New Betting Sites For 2020

Below you’ll find details of the latest betting sites and online bookmakers to launch, or open their doors to the UK market. Just like the rest of the site we’ve carefully vetted each and every site before adding them so even though they’re new, they still come with our stamp of approval.

Sport Nation represent one of the best new betting sites that we've seen in a long time. They are well funded and run on SB Tech which is packed full of features and markets and the same platform that sites like 10bet use. It's also refreshing to see that they don't scrimp on the loyalty offers either.

If you’re looking for a bigger list of new sites as well as some hints and tips on what to look for in a younger bookie, head on over to our new sites page.

This Week in Sport: 8th to 14th February 2021

We have plenty to look forward to in the upcoming week in sport. There is the fifth round of the Emirates FA Cup, the usual feast of Premier League and EFL Championship football for football fans to enjoy. Elsewhere, the 2021 Six Nations Championship continues on Saturday and Sunday, while the AT&T Pebble Beach Pro-Am tournament tees off this Thursday on the PGA Tour.

FA Cup: Which Clubs Will Progress to the Last Eight?

We have reached the last 16 of this season’s FA Cup, with all eight matches taking place in midweek. Burnley and Bournemouth kick things off with a tie at Turf Moor on Tuesday before Premier League sides Manchester United and West Ham United meet at Old Trafford.

Four games take place on Wednesday, including the Swansea City versus Manchester City match in South Wales and the Everton versus Tottenham Hotspur tie at Goodison Park. On Thursday evening, Wolverhampton Wanderers entertain Southampton at Molineux, while Championship side Barnsley host Thomas Tuchel’s Chelsea at Oakwell. There don’t look to be many upsets likely, but anything can happen in the FA Cup.

Premier League: Man City Entertain Spurs at the Etihad

We have Premier League action to look forward to on Monday night, as Leeds United and Crystal Palace lock horns at Elland Road. All 20 clubs are then involved in top flight games throughout the weekend, which starts with the mouth-watering fixture at the King Power Stadium between Leicester City and current champions Liverpool.

On Saturday evening, Man City and Tottenham meet at the Etihad Stadium, while Brighton and Hove Albion and Aston Villa do battle at the Amex Stadium shortly after. Manchester United make the trip to The Hawthorns to face West Bromwich Albion, Arsenal host Leeds and Everton and Fulham go head-to-head at Goodison Park on Sunday.

EFL Championship: More Exciting Action in Tier Two

There are three rescheduled Championship games taking place in midweek. On Tuesday, Rotherham United entertain Cardiff City, while Sheffield Wednesday and Wycombe Wanderers square off at Hillsborough. In-form Brentford make the trip to Reading on Wednesday night as they continue their push for promotion.

Saturday’s action gets underway with an intriguing fixture between Nottingham Forest and Bournemouth at the City Ground. Later in the day, Norwich City welcome Stoke City to Carrow Road, while Swansea travel to the Steel City to face Sheffield Wednesday. Brentford entertain Barnsley in the final game of the round on Sunday.

AT&T Pebble Beach Pro-Am: Golf Action in California

The AT&T Pebble Beach Pro-Am takes place on the PGA Tour this week, with the action in Pebble Beach kicking off on Thursday. Canadian Nick Taylor won in California last year, beating Kevin Streelman by four strokes. Who will win at Pebble Beach this time around?

Six Nations: Tournament Enters Its Second Week

The second round of the 2021 Six Nations Championship will take place this weekend. First up, England welcome Italy to Twickenham Stadium, which is quickly followed by the Scotland versus Wales match from Murrayfield Stadium. On Sunday, Ireland and France go head-to-head in a tasty game at the Aviva Stadium in Dublin.

Next Major Events

Latest Online Betting Offers & Promotions

Of course, we cover plenty more offers than just the ones you see listed on this page – you can find the full list of promotions for each sport on the relevant category pages (we currently have them for football, horse racing, rugby, tennis and golf). In addition, we also provide individual guides to larger sporting events such as the Cheltenham Festival and the Grand National which you can find links to in the section above.

Popular Offers

In this next section we’ll cover the more common types of offer that a lot of bookmakers tend to offer. That doesn’t mean that they’re all the same though, as you’ll find that variation in the terms can make a big difference to the value of an offer. For each promotion we’ve written a guide comparing the betting sites that offer it, explaining how it works and how to make the most of it.

• Accumulator Insurance – A very popular promotion that’s offered by many bookmakers, yet varies wildly from site to site. The basic premise involves getting your money back (usually as a free bet) if only one leg of your accumulator loses. However, what you can bet on, and how many legs you need to place is different at pretty much every bookie. Some offer it on BTTS accas with 4 or more legs, whilst others will let you bet on any market in any sport, but require at least 6 legs. So which offer you go for is going to depend on what you want to bet on.
• Accumulator Bonuses – Alternatively, if you’d favour a bonus on your winning accas over insurance on your losing ones, then go for an accumulator bonus. These payout an extra bonus of between 5% and 100% on your winning bets, with the actual percentage depending on the number of legs.
• Loyalty Offers & Free Bets – On this website we feature many money back specials and other offers that can be claimed by existing customers at a bookie, but this section looks specifically at bonuses, rewards and free bets that are available to all customers. Included in this guide are reload bonuses, loyalty programs and even who’s more likely to dish out free bets.
• Best Odds Guaranteed – A simple promotion, but one that can make a big difference to your winnings. This offer normally applies to horse racing and/or greyhoud racing and guarantees to give you the better odds out of the SP and the price you took. So if the odds drift, you’ll still get paid the bigger price, and if they shorten, you get the longer odds you originally took.
• Price Promise – Price promises are most common in horse racing, but sometimes happen in football and other sports as well. Put simply, the bookmaker guarantees to offer the best odds when compared to other bookmakers. And if they don’t, they’ll match it. Put simply, a price promise means you don’t need to go hunting for the best odds, as you’re guaranteed to have them.

Bookmaker Reviews

For most of the bookmakers listed on our website we’ve also written detailed reviews. You can find a list of these below, sorted alphabetically. If you’re looking for a quicker read, we’ve also written summaries of our top 10 recommendations on our betting sites page.

About This Site

Pretty much all of the big UK bookmakers offer money back specials and promotions for the big sports betting events, and the bigger the event, the bigger the offers. But keeping track of these offers can be a nightmare – especially when you consider that bookies tend to release their promotions at the last minute.

So that’s where we come in. At Betting Offers we list the best offers from trusted and reliable bookmakers (you’ll probably recognise a large chunk of the betting sites we feature) all of which are neatly categorised by sport and removed from our listings as soon as they’re no longer available.

On all of our list pages we sort the offers according to the date the promotion expires – so a cash back special for tonights game will appear higher on the list than an offer for tomorrows game. However, some bookmakers run ongoing promotions that are valid for multiple games – because these either have a longer validity period (or no expiry date at all) they will appear towards the end of the lists. So it’s a good idea to have a scroll through to make sure that you don’t miss out on an offer that you might otherwise be interested in.

Betting Offers Explained

Just in case you’re scratching your head wondering what we’re going on about, we figured it’s probably worth giving you a quick run down on the different types of promotion you’ll find on this website:

Introductory Free Bets/Bonuses

The first is for sign-up offers and welcome bonuses – to claim these you will need to be a new customer at the site. These promotions are usually in the form of a completely free bet, matched bet or deposit bonus. These bonuses are great for general betting and there are plenty of them – you can either browse our list at the top of the page to see our favourites, or for a longer list, head on over to the free bets page.

Retention Offers

The second type of offers are open to everyone – including both new customers and existing customers. Some of these offers such as have been running for a long time, whilst others relate to a specific event and end very quickly. This second category of promotion is incredibly varied and consists of:

• Cashback/Money Back Specials: Here you receive your money back if something specific happens. For example you might get your money back on a correct score bet if a red card is shown at any point during the game, or if your horse loses by less than a length.
• Reload Bonuses: Top up your account with the bookie and they might give you some bonuses to bet with. For example, get a bonus worth 50% of your next deposit.
• Product Incentives: Sometimes a bookmaker will offer up some free bets or bonuses to try out a new product or market.
• Enhanced Payouts: This is where your bet will be paid out at higher odds than normal. For example, you could get paid out at triple odds if you place a Lucky 15 bet and only get one winner correct.
• Free Bets: Last up are free bets which are making an appearance here as well as in the introductory section. Sometimes bookies will give out free bets if something specific happens such as correctly picking the winner of a featured horse race with odds over a set threshold (eg: 4/1).

There are, of course, other kinds of offer and the bookies are very good at coming up with new and unique ideas to keep their punters happy. So take a browse of the latest offerings in the feed above and see what takes your fancy!

If you’re bored of the same old offers then our list of new betting sites should be right up your street. Because these companies don’t have the history or reputation of the high street bookmakers it means they have to work harder to get your business. This could be through unique features or by running generous promotions. Either way, it’s good news for us punters.

List of New Bookmakers - Updated February 2021

The list above is mainly focussed on new brands, but if you're mainly after new betting offers there are plenty of older and more established names that you might not have come across before so it's worth checking our full list as well.

Can New Sites Be Trusted With Your Money?

Generally speaking, yes there’s little to worry about when signing up to new (UK licensed) brands. We go into more detail on how launching a new site works and the different types of company that you’ll see below but from a general perspective you get two types of new sites – white labels and true new brands.

• White Labels – Cheaper and faster to set up these are essentially just a skin of an existing betting site. The downside is that the owner tends to not have full control over the site as the white label provider handles the licensing, banking and compliance. This could also be seen a positive when you consider the fact that the site has someone experienced at the helm rather than a total newbie. Because of this white labels go and go quite regularly and don’t tend to offer anything unique or special.
• Self Licensed – A proper self licensed site will usually still use an existing betting platform, but the owners take care of everything. So they have their own license, run their own banking and have the freedom to set whatever offers they like. When you get a good new site you’re in for a treat as they’ll be pulling out all the stops to get your business and so could be offering super fast withdrawals, top notch customer support or generous promotions. At the same time this does entirely depend on the people running it, so if they start bleeding cash you could find the offers drying up and service deteriorating.

So what does that mean for the the new sites we’ve listed above? Unlike some offer sites who will list literally anyone with a website and a sign up bonus, we tend to be a bit more selected and exclude cheap white labels – meaning that the list may be a little smaller but the quality will be much higher.

How Easy is it to Start a New Betting Site?

If you’re new to the gambling industry then you may not be aware that there are literally hundreds of different sites all offering sports betting opportunities. In fact, the choice these days is bigger than it’s ever been, mainly due to the fact that most companies operate solely online.

The popularity of online betting coupled with the technological advances relating to the industry means that it is easier and much more viable for companies to start up their own online betting sites quickly and relatively cheaply; but gone are the days of unregulated or even loosely regulated markets – companies have to prove they are trustworthy and honest.

Licensing

The starting point for most new companies is licensing; if they don’t have a license then they aren’t legally allowed to offer their services to punters.

Licenses, as you can imagine, aren’t all that easy to come by. In fact, many gambling commissions have made it very tough indeed for new companies to obtain a license, which in turn goes a long way to protect the player.

Unfortunately, as is often the way with these things, there have been several rogue bookmakers that have started up over the years, often taking advantage of certain loopholes in the system or even just brazenly going it alone and flaunting the rules. The downside to this influx of new online betting websites is that many punters aren’t aware that these licenses exist, never mind whether or not a certain bookmaker holds one.

Betting Offers

The formula these rogue bookies used was pretty simple; make a fancy looking website, have a solid marketing plan to get people through the virtual doors, and then extort.

Thankfully, these days companies such as the UK Gambling Commission – who are the regulatory body within the UK – are super hot on shutting these sites down before they even get going. News spreads fast online in the gambling community, so finding the crooks is a lot easier than it once was.

Whilst the UK Gambling Commission allow companies to offer their services within the UK, there are many different commissioning bodies based around the world. Where each individual betting company is based and which market they want to target will determine where they need to obtain their licenses (they can hold more than one).

With all licenses there are a few key rules that the company will need to adhere to:

• Social responsibility – The social factor is probably the most important and this includes things like; misleading marketing campaigns, underage gambling, spotting problem gamblers and also allowing the people who need help to get help. A huge amount of responsibility is passed down to the bookmaker these days and they are duty bound to provide help to the people that need it.
• Anti-money laundering – As huge sums of money are going to be exchanged each day, an equally huge emphasis on anti-money laundering needs to be in place. Bookmakers are forced to carry out rigorous checks on who’s gambling and with what money.
• Technical standards – This relates more to casino, poker and bingo where many games are automated, but it is the gambling company’s responsibility to make sure that games are fair and punters know the risks for each game. The increase of online and mobile betting has seen a huge shift in how this is policed.

Design and Layout

The next step comes with the design and layout of your site. Since the competition has massively increased over the last decade or so, it’s never been more important that a potential betting site looks the part and functions accordingly. If it is slow to load or glitchy players will simply go elsewhere.

There are two routes that companies can take for this:

Best Betting Site

1. Unique, custom design, essentially starting from scratch.
2. Use of white label designs, allowing bookmakers to get up and running quickly.

Unique designs are something that all bookmakers would really like to have. They want their company to stand out from the crowd and be able to offer things that other bookmakers can’t. However, unique designs, especially for sports books, come at a price, and usually a huge price at that.

The likes of BetVictor and Paddy Power are probably about as big as you will find online, but both with very different looking custom built websites. Over the years they have been able to add to and fine tune their sites to work towards the goals each company has set for themselves, and behave in a specific way depending on what each company is trying to achieve. Whilst we don’t know the exact cost of either site, it’s more than likely that tens of millions have been invested to get them to where they are today.

A start-up sportsbook isn’t going to have that sort of money from the off, so the solution is to use a white label company. This will mean that they rent or purchase a skin from that company and then add their own branding. The layout will be fairly familiar, and sometimes almost identical to other sites, and they will be limited in terms of what they can achieve with the design, but it’s a much more cost-effective way of doing things.

Two of the more popular white label betting companies include FSB Tech and Oddsmatrix. It’s likely that you’ve never heard of either, but we bet you have seen their designs before. Between them, companies such as 21 Bet, 188 Bet, Genting Bet, DafaBet, Boylesports, Sporting Index and Tipico are all using their software.

Gambling Groups

Whilst the name above the door might state one thing, more often than not your favourite sportsbook will be part of a bigger group. These groups are pretty common nowadays, as acquisitions and buy outs become more prevelent.

You’ll often find that groups utilise sister-sites to create a bigger network. These might start out as casino or poker groups and then acquire a company to run their sports betting side for example. The deals that are made here can be worth hundreds of millions of pounds, but are an easy way for companies that specialise outside of the sports betting sector to come in and enjoy almost immediate success.

New Sites v Established Brands

Betting Site Deals Websites

As we have already stated, over the last decade or more there have been a plethora of new sites wanting to get in on the action. The industry is worth a reported $450billion a year, with this number continuing to rise, so it’s understandable that people want in.

As a new site you are starting from scratch, which makes it very tough to make any money in what’s already a highly saturated marketplace. The flip side is that you only need a very small percentage of the ‘pie’ to bring in some serious cash.

There are a number of advantages to using a new bookmaker though. The main one is that often these smaller sites have to work harder to get players through the door, which is great for the consumer as you are more valuable to them. They are able to work closer with each punter and tailor things like bonuses and offers to suit their needs. Departments such as banking and customer support don’t have to be as big due to fewer player numbers, which means they should be able to run more efficiently and on a more personal level.

You’ll often see the smaller sites offer up higher bonuses as well. Bonuses have long been a great way to get players to try a new brand, so this makes sense. Often punters will see the big numbers on offer at a new bookie and opt for this over small bonuses or free bets from already established brands.